Popchips enjoy more
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Art Direction for the new Popchips global campaign (UK & US) running out of home media, Digital and social. The new campaign highlights key flavours from the much-loved range of better for you snacks which are ‘popped’ not fried. The resulting campaign shows Popchips’ colourful and vibrant approach to snacking by highlighting the vivid, punchy flavours which the brand is known for.
Art Direction for the new Popchips global campaign (UK & US) running out of home media, Digital and social. The new campaign highlights key flavours from the much-loved range of better for you snacks which are ‘popped’ not fried. The resulting campaign shows Popchips’ colourful and vibrant approach to snacking by highlighting the vivid, punchy flavours which the brand is known for.
Role
— Creative, Concept,
Design & Art Direction.
Agency
— AndRising.
Team
— Will Thacker (creative director)
— Anne Claire de Breij (Photography)
— Halal (production)
Type
— Art direction, integrated campaign. OOH & Digital.
