KOPPARBERG
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New brand world for Kopparberg’s Hard Seltzer, developed to reflect the refreshing lightness of seltzers, while not losing the intensity of fruit flavour that people expect from Kopparberg. Kopparberg’s distinctive black and gold stamp is in there, but there is an energy and playfulness to this product design that reflects a new generation’s attitudes to alcohol. Showing how integrated things can be when you brief everything from packaging through to TV.
A complete re-brand & launch campaign positioning Lending Stream as a modern, responsible provider of credit, taking the brand out of the stigma of the payday loan category.
