HSBC
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Who said global banking toolkits have to be boring? A partnership with the team at Grey London and HSBC's Global Business Banking team to create master assets for comms across all major global markets. A hyper-real, graphic world that reflects the primary services HSBC Business Banking offers globally, from international expansion and global logistics to personal account management and currency trading. A good example of 20something's creative flexibility, in this instance playing the role of CG Director/ Art Director/ Production in partnership with a more traditional Agency model and their client.
A complete re-brand & launch campaign positioning Lending Stream as a modern, responsible provider of credit, taking the brand out of the stigma of the payday loan category.
