House of Fraser
—
New tactical campaign for House of Fraser entitled 'The Blackout' – the retailer’s biggest shopping event to date. The campaign kicks off with four TV commercials created together with renowned music video director-duo, Vaughan and Anthea, from Moxie Pictures. The Blackout campaign aims to remind everyone that shopping is more than just a functional way of finding a good deal, but a fun way of bringing people together and escaping from reality.
New tactical campaign for House of Fraser entitled 'The Blackout' – the retailer’s biggest shopping event to date. The campaign kicks off with four TV commercials created together with renowned music video director-duo, Vaughan and Anthea, from Moxie Pictures. The Blackout campaign aims to remind everyone that shopping is more than just a functional way of finding a good deal, but a fun way of bringing people together and escaping from reality.
Role
— Art direction, Motion design ( Mapping Projection )
Agency
— AndRising.
Team
— Anna Carpen (creative partner)
— Julie Herskin (creative)
— Vaughan Arnell & Anthea Benton (Directors)
— James Wicks (photography)
Type
— TV & OOH
