March for Giants
                         

“March for Giants”, International winner of the Ocean Outdoor 2016 digital competition, created astonishing and unpredicted outcomes all powered by people and brands.

#MarchforGiants launched in March 2017 as world’s first real-time fully integrated dynamic DOOH campaign generated entirely by consumers and brands.A tech first with a text and digital donation mechanic allowed individuals and brands to donate and so create their own customised virtual 3D elephant. Inscribed with a personal message or brand colours each elephant was born with an individual ‘Life Page’ microsite; demonstrating that each consumer donation safeguarded an elephant in the wild for one month and a brand donation protects a wild elephant from poachers for life.
Using live 3D technology the personalised elephants instantly joined the #MarchforGiants digital herd. Over 4 days in March, the 3000+ individual Elephants including brands MacLaren, The Independent and stars like Ricky Gervais and Mark Hamill marched across DOOH screens through the world’s busiest public spaces. 

Role
—  Creative & Design         




Agency 
—  18 Feet & RIsing 

Team
—  Will Thacker  (creative director)

Type
— Digital, Conceptual, Motion design

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Selected works

House of FraserMotion design

PopchipsArt direction

XL AirwaysArt direction

 



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© 2018  Samuel Guillotel


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