March for Giants
“March for Giants”, International winner of the Ocean Outdoor 2016 digital competition, created astonishing and unpredicted outcomes all powered by people and brands.
#MarchforGiants launched in March 2017 as world’s first real-time fully integrated dynamic DOOH campaign generated entirely by consumers and brands.A tech first with a text and digital donation mechanic allowed individuals and brands to donate and so create their own customised virtual 3D elephant. Inscribed with a personal message or brand colours each elephant was born with an individual ‘Life Page’ microsite; demonstrating that each consumer donation safeguarded an elephant in the wild for one month and a brand donation protects a wild elephant from poachers for life.
Using live 3D technology the personalised elephants instantly joined the #MarchforGiants digital herd. Over 4 days in March, the 3000+ individual Elephants including brands MacLaren, The Independent and stars like Ricky Gervais and Mark Hamill marched across DOOH screens through the world’s busiest public spaces.
— Creative & Design
— 18 Feet & RIsing
— Will Thacker (creative director)
— Digital, Conceptual, Motion design