Popchips enjoy more
                               

Art Direction for the new Popchips global campaign (UK & US) running out of home media, Digital and social. The new campaign highlights key flavours from the much-loved range of better for you snacks which are ‘popped’ not fried. The resulting campaign shows Popchips’ colourful and vibrant approach to snacking by highlighting the vivid, punchy flavours which the brand is known for.

Art Direction for the new Popchips global campaign (UK & US) running out of home media, Digital and social. The new campaign highlights key flavours from the much-loved range of better for you snacks which are ‘popped’ not fried. The resulting campaign shows Popchips’ colourful and vibrant approach to snacking by highlighting the vivid, punchy flavours which the brand is known for.

Role
—  Creative, Concept, 
     Design & Art Direction.    
 
  





Agency 
— AndRising.

Team
—  Will Thacker  (creative director)
—  Anne Claire de Breij (Photography)
—  Halal (production)

Type
— Art direction, integrated campaign. OOH & Digital.

Mature-cheddar_square
Mature-cheddar_square_02
48s_mature_cheddar
bbq-01
BBQ_01
Victoria_station_insitu
Crazy-hot_01
Popchips-CH-01
Popchips—square_sea_salt
Sea-Salt_01
Buffalo_01
Buffalo_02
Popchips-USA-Buffalo-ranch
Popchips-crew

Selected works

March For GiantsCreative & Design

PopchipsArt direction & Design

Lending StreamArt direction & Design

Alex MoretArt direction & Design

 



Email   |   LinkedIn   |   Twitter  |  InstagramDribbbleBehance                           


 



Email   |   LinkedIn   |   Twitter  |  InstagramDribbbleBehance  


 



© 2019  Samuel Guillotel


© 2018  Samuel Guillotel


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