Popchips enjoy more
                               


The new campaign highlights key flavours from the much-loved range of better for you snacks which are ‘popped’ not fried.The new creative is a landmark moment for the Californian-based brand which has achieved market-leading growth in 2017 with total UK retail sales value now exceeding £20m, making it the most successful new bagged snack launch of the last 10 years. The ‘Enjoy More’ platform is the result of deep audience exploration to fully understand consumer attitudes to snacking and enjoyment. The resulting campaign shows Popchips’ colourful and vibrant approach to snacking by highlighting the vivid, punchy flavours which the brand is known for.

The campaign is running on out of home media in London and Manchester, as well as digital and social in the UK and US.

Role
—  Creative, Concept, 
     Design & Art Direction.    
 
  





Agency 
—  18 Feet & RIsing 

Team
—  Will Thacker  (creative director)
—  Anne Claire de Breij (Photography)
—  Halal (production)

Type
— Art direction, integrated campaign. OOH & Digital.

Mature-cheddar_square
Mature-cheddar_square_02
48s_mature_cheddar
BBQ_03
BBQ_01
48s_bbq
Crazy-hot_01
Crazy-hot_02
16s_crazy_hot
Sea-Salt_01
Sea-Salt_02
48s_sea_salt
Buffalo_01
Buffalo_02
48s_buffalos

Selected works

House of FraserMotion design

PopchipsArt direction

XL AirwaysArt direction

 



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© 2018  Samuel Guillotel


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