House of  Fraser
                        

New tactical campaign for House of Fraser entitled 'The Blackout' – the retailer’s biggest shopping event to date. The campaign kicks off with four TV commercials created together with renowned music video director-duo, Vaughan and Anthea, from Moxie Pictures.  The Blackout campaign aims to remind everyone that shopping is more than just a functional way of finding a good deal, but a fun way of bringing people together and escaping from reality.

Role
— Design, Motion/Mapping projection




Agency 
— AndRising.

Team
—  Anna Carpen  (creative partner)
—  Julie Herskin   (creative)
—  Vaughan Arnell
     & Anthea Bentonr(Directors)
—  James Wicks (photography)


Type
— TV & OOH

The-blackout_02
The-blackout_01
Landscape
Left_square
Right-square

Selected works

March For GiantsCreative & Design

PopchipsArt direction & Design

Lending StreamArt direction & Design

XL AirwaysArt direction & Design

 



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Email   |   LinkedIn   |   Twitter  |  InstagramDribbbleBehance  


 



© 2018  Samuel Guillotel


© 2018  Samuel Guillotel


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