House of  Fraser

New tactical campaign for House of Fraser entitled 'The Blackout' – the retailer’s biggest shopping event to date. The campaign kicks off with four TV commercials created together with renowned music video director-duo, Vaughan and Anthea, from Moxie Pictures.  The Blackout campaign aims to remind everyone that shopping is more than just a functional way of finding a good deal, but a fun way of bringing people together and escaping from reality.

— Design, projection, motion design.

—  18 Feet & RIsing 

—  Anna Carpen  (creative partner)
—  Julie Herskin   (creative)
—  Vaughan Arnell & Anthea Bentonr(Directors)

— TV & OOH


Selected works

House of FraserMotion design

PopchipsArt direction

XL AirwaysArt direction


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© 2018  Samuel Guillotel

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