House of  Fraser
                        

New tactical campaign for House of Fraser entitled 'The Blackout' – the retailer’s biggest shopping event to date. The campaign kicks off with four TV commercials created together with renowned music video director-duo, Vaughan and Anthea, from Moxie Pictures.  The Blackout campaign aims to remind everyone that shopping is more than just a functional way of finding a good deal, but a fun way of bringing people together and escaping from reality.

Role
— Design, projection, motion design.




Agency 
—  18 Feet & RIsing 

Team
—  Anna Carpen  (creative partner)
—  Julie Herskin   (creative)
—  Vaughan Arnell & Anthea Bentonr(Directors)


Type
— TV & OOH

The-blackout_02
The-blackout_01

Selected works

House of FraserMotion design

PopchipsArt direction

XL AirwaysArt direction

 



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© 2018  Samuel Guillotel


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