Art direction & Rebrand of Drink Factory to Atelier Pip.
The work was inspired by the phenomenon of synaesthesia – a condition where one sense is seemingly perceived by another, seeing shapes and colours in music etc. The ambition was to visualise taste sensation, creating a visual language as rich and visceral as the flavour and drinks creations themselves.
- Litlle Black Book
Art Direction for the new Popchips global campaign (UK & US) running out of home media, Digital and social. The new campaign highlights key flavours from the much-loved range of better for you snacks which are ‘popped’ not fried. The resulting campaign shows Popchips’ colourful and vibrant approach to snacking by highlighting the vivid, punchy flavours which the brand is known for.
— Creative, Concept,
Art Direction and CGI animation
— Will Thacker (creative director)
Film, Idents, Branding, Identity