Atelier-Pip
                               

Art direction & Rebrand of Drink Factory to Atelier Pip.
The work was inspired by the phenomenon of synaesthesia – a condition where one sense is seemingly perceived by another, seeing shapes and colours in music etc. The ambition was to visualise taste sensation, creating a visual language as rich and visceral as the flavour and drinks creations themselves.

press:   
- Litlle Black Book
- VisualAtelier8

Art Direction for the new Popchips global campaign (UK & US) running out of home media, Digital and social. The new campaign highlights key flavours from the much-loved range of better for you snacks which are ‘popped’ not fried. The resulting campaign shows Popchips’ colourful and vibrant approach to snacking by highlighting the vivid, punchy flavours which the brand is known for.

Role
—  Creative, Concept, 
     Art Direction and CGI animation





Agency 
— 20something

Team
—  Will Thacker  (creative director)



Type
Film, Idents, Branding, Identity

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Selected works

March For GiantsCreative & Design

PopchipsArt direction & Design

Atelier PipArt direction & Design

Lending StreamArt direction & Design

Alex MoretArt direction & Design

 



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Email   |   LinkedIn   |   Twitter  |  InstagramDribbbleBehance  


 



© 2019  Samuel Guillotel


© 2018  Samuel Guillotel


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